A passion for automobiles for over 100 years

The Pierre de Reynal Group is more than just a player in automotive maintenance in the Caribbean; it embodies a true expertise in this field. With its various activities, the group ensures that it covers every essential step in vehicle-related services, guaranteeing safety and customer satisfaction. Direct Équipement Service handles garage equipment installation, while Speedy offers tire and diagnostic services. Pneu Direct focuses on tire selection and fitting, and Auto Kit provides a range of automotive accessories. Together, these subsidiaries form a synergy that allows for an effective and tailored response to the needs of motorists, reinforcing the group’s position as a leader in the sector.

Un savoir-faire complet, de l'importation à la maintenance, pour offrir aux automobilistes des solutions fiables et performantes.
A comprehensive expertise serving motorists.
Des services innovants et un accompagnement personnalisé, pour répondre aux besoins spécifiques de chaque client avec des solutions adaptées.
Innovative services, personalized support.

From tire importation to automotive expertise

Since 1910, the Pierre de Reynal group has evolved and adapted to the changing needs of the automotive market. Initially a tire importer, the group gradually expanded its expertise to become a key player in automotive maintenance. Over the years, it has integrated various innovations, offering a wide range of services from garage equipment sales to preventive and corrective vehicle maintenance. By keeping up with technological advances and focusing on customer expectations, the group has mastered the entire automotive expertise chain. Today, with initiatives such as Pneuclick.fr, it continues to meet the demands of our modern society, facilitating access to its products and services online while maintaining personalized support.

Our subsidiaries

    The promise of quality for your safety

    At the heart of Groupe Pierre de Reynal's commitment, quality and safety are woven into every service offered. Imagine a driver confident on the road, thanks to meticulous preventive maintenance, accurate fault diagnostics, and equipment installation performed by experts. Each intervention is the result of rigorous expertise, adhering to strict standards to ensure an uncompromising experience. By investing in continuous training for our technicians, the group stays updated with the latest technological innovations. Thus, we not only ensure the proper functioning of vehicles but also the safety of every driver and passenger on the roads of the Antilles.

    Un savoir-faire rigoureux et des prestations de qualité, garantissant la sécurité et la fiabilité des véhicules pour une conduite sereine.
    Rigorous expertise, guaranteed safety.

    Discover our other business sectors

    • Dans l’agriculture, le Groupe Pierre de Reynal s’engage pour le développement durable, en soutenant des pratiques innovantes pour une production responsable et respectueuse de l’environnement.

      Agriculture

      We believe that every fruit we grow is the result of know-how passed down through generations. For over a century, we have harnessed the richness of our Martinican soil, specializing in banana cultivation while also diversifying our production with avocados and pitayas.

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    • Le secteur de la communication du Groupe Pierre de Reynal met en avant une approche créative et stratégique pour renforcer la visibilité et l’engagement des marques dans un environnement numérique en constante évolution.

      Communication

      A key player in visual communication in the Caribbean for over 40 years, we offer innovative and customized printing solutions, ranging from digital printing to signage, ensuring tailored support to bring your communication projects to life.

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    • Dans l’immobilier, le Groupe Pierre de Reynal participe activement au développement de projets durables, alliant innovation et qualité pour répondre aux besoins croissants des territoires.

      Real estate

      Each rental space is a growth driver. For years, we have been helping businesses find offices, warehouses, and commercial properties suited to their needs. We are also involved in residential real estate development, creating homes designed to meet the expectations of today.

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    • À travers l’informatique, le Groupe Pierre de Reynal accompagne la transformation digitale des entreprises, offrant des solutions sur-mesure pour répondre aux défis technologiques actuels.

      IT

      We develop tailor-made IT solutions that optimize your processes, secure your data, and support your growth. With personalized guidance and responsive support, we help you achieve your goals with confidence.

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    Explore all aspects of our group

    Le Groupe Pierre de Reynal, un acteur historique et innovant, présent aux Antilles-Guyane et en Métropole, engagé dans la croissance des territoires.

    Our group

    We are a century-old family business driven by a mission: to serve and evolve alongside the people of our society.

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    Les entreprises du Groupe Pierre de Reynal, présentes dans des domaines variés, contribuent à l'essor des territoires tout en maintenant une excellence opérationnelle.

    Our companies

    Each of our subsidiaries contributes to our success with its expertise, solutions, and commitment to our shared values. Together, they form a strong and complementary ecosystem.

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    Le Groupe Pierre de Reynal, un employeur engagé, offre des opportunités de carrière stimulantes pour ceux qui partagent ses valeurs d’esprit d’équipe et d’ambition.

    Recruitment

    Join a growing group that values passionate and committed talents. Join us to build a promising future together!

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