The birth of an idea
Claude Chéneaux and Pierre de Reynal embarked on their entrepreneurial journey in Fort-de-France, driven by a bold vision. They began by importing construction materials and automobile parts, addressing the needs of a rapidly developing island. Their meeting marked a decisive turning point: together, they founded CCPR, which remains the cornerstone of the Groupe Pierre de Reynal, and introduced Goodyear tires to the local market.
Gradually, the company expands into exports and ventures into the trade of rum and coffee, which quickly gain fame beyond the island's borders. Their passion for agriculture leads them to explore a new sector: banana production. This successful bet solidifies the Group's position at the crossroads of import-export and agricultural wealth. The expansion continues with the company's establishment in French Guiana, marking a new phase in its development.
Continuous growth
At the dawn of the 1970s, the Pierre de Reynal Group embarked on a decisive turning point. After being highly active in specific sectors, the group successfully made a significant shift by creating companies specialized in various fields. Home appliances, sewing machines, office equipment, tires, and even banana exports were entrusted to new companies that would carry on the entrepreneurial legacy of the Group, each in their own way. This decision allowed Pierre de Reynal to refocus his efforts, transforming the company into a central pillar, a true conductor overseeing the development of all the now-autonomous entities.
In this new era, the Group explores a rapidly expanding field: IT and printing. The integration of JCB Office Supplies marks a turning point, creating a technological hub in the heart of the Caribbean. Meanwhile, CCPR Printing Company takes off, strengthening the Group's offering in the printing and visual communication sector. In Martinique, Guadeloupe, and French Guiana, office supplies and printing services are modernized, driven by the rise of IT and advanced printing solutions. The Group continues to innovate, with a desire to stay at the forefront, always ready to take on new challenges.
100 Years of Innovation:
On the quest for excellence
Since the early 2000s, the Pierre de Reynal Group has embarked on a new adventure, driven by the desire to broaden its horizons. By diversifying its activities, it has ventured into promising sectors such as IT, communication, and real estate, while maintaining the essence of its original businesses, agriculture and automotive. This duality enables it to build a solid future, combining tradition and modernity.
In this evolving context, a specialized service emerges, dedicated to the sale and fitting of discounted tires, providing customers with an accessible solution. Meanwhile, the Group strengthens its expertise in accounting and business management, consolidating its position in the market. As it celebrates its centenary, the Pierre de Reynal Group marks a memorable moment by strengthening its partnerships. This milestone symbolizes not only a journey rich in challenges and successes but also a steadfast commitment to innovation and service.
Towards new horizons
The Pierre de Reynal Group continues its expansion with determination, consolidating its position in the overseas territories while exploring new horizons in other regions. By strengthening its technological capabilities and diversifying its activities, the Group demonstrates its commitment to creativity and growth, adapting to the demands of both national and international markets. By expanding our team of software integration specialists, the IT division is growing, integrating modern solutions that meet the increasing needs of businesses.
Over the years, the Group continues to diversify through strategic acquisitions, particularly in the printing sector, where it strengthens its presence in the Caribbean and French Guiana, offering offset and digital printing services across multiple regions. Innovation continues with the creation of an online store for tire sales, making the service even more accessible. At the same time, the development of automotive and industrial activities intensifies. This transformation marks a new chapter in the Group's history, blending tradition and modernity in a constantly evolving environment.
Learn more about our group
Our identity
The Pierre de Reynal Group is a family-owned business from the Caribbean, distinguished by its ability to adapt to the changing needs of the market and diversify its activities over time.
Our human values
The social policy of the Pierre de Reynal Group is based on a strong commitment to its employees and society. The company promotes fair working conditions, encourages training, and supports local initiatives to contribute to the sustainable development of the regions.
Explore all aspects of our group
Our activities
With diverse expertise in agriculture, automotive, IT, communication, and real estate, the Pierre de Reynal Group stands out by providing innovative and tailored solutions.
Our companies
Each of our subsidiaries contributes to our success with its expertise, solutions, and commitment to our shared values. Together, they form a strong and complementary ecosystem.
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